Client: Cresco Labs, Wonder Wellness Co.
Location: Chicago
Industry: Cannabis
Website: www.wonderwellness.co
Our Role:
+ Creative Direction
+ Visual Identity
+ Packaging
+ Brand Strategy
+ Brand Messaging
+ Naming
+ Campaigns
Industrial Design:
MNML Design Studio
Cannabis made simple.
With so many cannabis options on the market, it can be intimidating to find one that is safe, high quality, and allows the user to fully control their experience. For many, this is their first time smoking, or they’ve had bad experiences before weed was regulated. Wonder Wellness aims to be a north star for consumers, providing peace of mind as we explore new experiences. The logo is a high-contrast custom wordmark derived from Domaine Sans, balancing friendliness and sophistication. In a way, the logo rides the line between medicinal and lifestyle brands, appearing familiar but still distinct. The icon is a window to the north star, a sign of the journey to come, but also looking from the perspective of a safe place, somewhere we are guided and held. To help differentiate individual products, we’ve developed simple, delicate patterns – these are also used on brand collateral to create an ownable aesthetic without losing its sense of refinement. For those of us with an open mind, ready to be taken on a journey without ever leaving their safe space, Wonder Wellness is the perfect guide to take you there.
Kind words
“It’s rare to find a team that can have so much passion and conviction for an idea, and yet be so willing to change directions or re-think an approach on a dime. It requires a collective confidence in knowing that the creative well is deep and that there’s always another way to crack the code.”