We’re a weird group creating an online conference that we wanted since the world was cancelled.
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“The “V” with a heart doubling as lips is clever and memorable. It reads perfectly as a “V” in “LOVE” because it’s such a common word but it also works well on its own as a very abstract face when it’s used as a standalone icon. Overall, it’s a charming, cheerful, and engaging brand update that feels very much in tune with its audience.” - Armin Vit
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International Design Excellence Awards noted for best of illustration and branding on Behance.net
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AIGA Y-24 Brand and custom typeface featured on Behance.net
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Featured keynote speaker focusing on behind the scenes activities and first round creative behind the design and conception of Loliware.
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"Lobster Phone, however, is all about creating iconic brands with bold personality, which Kristine passionately delivers to her clients.” - Yvonne Leow
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“Once you know the company makes straws and that those straws are made to disappear, there is a great pay-off to the logo as the strikethrough stands in for the colorful straws and the shadow type is metaphorically disappearing.” -Armin Vit
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Join us for the largest and what is considered the most well-respected portfolio review on the West Coast!
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Kristine held the honor of being on the 99th Annual ADC judges panel for product and packaging design.
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“I do appreciate the comparison to beauty and cosmetic brands as these do have a scientific vibe to them. And, for the most part, they serve as a subtle texture to the big and bold typography on the packaging, which is nicely laid out and color-coded.” - Armin Vit
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Kristine Arth is the person behind the wonderfully named Lobster Phone, a design studio based in San Francisco that she set up after many years in advertising and marketing.
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“The new logo introduces a more useful monogram that can be more easily resized and repurposed…Overall, it’s an improvement and I like how it feels soft and friendly as a nice antidote to the bravado of Tinder.” -Armin Vit
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There is a fine balance between being technically skilled and being wildly creative. Do work that perfectly expresses that balance. Make it an authentic representation of who you are as a designer - this is a big opportunity, and you want to make sure that, if you win, your work reflects what you want to be doing. And, most importantly, have fun! The judges know if you love the work you submitted or not, because we were all you at some point.
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“The caliber of the work is really high and I’m not surprised by that, but what I also found interesting was the fact that the detail, the curation, and the presentation was also phenomenal.” -Kristine Arth
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“Overall, it’s a definite improvement that adds some visual energy and makes it look like a bona fide local music organization.” -Armin Vit
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The design food chain is broken. We need to question this process and influence the collaboration that should exist with the many parts. Holistic design is an experience that creates a unified emotional, physical, and social connection and when you see the behind the scenes you can grasp the effect of what you can do. “Holistic design, it’s the future!”
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“The new logo maintains the most recognizable aspect of the logo in the angled red band but cleans out all the peaks and valleys and introduces a bold condensed wordmark that is far more proprietary. The wordmark reminds me a little of The Sopranos’ logo so I subconsciously see it as more bad-ass.” -Armin Vit
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